Article Marketing: The Worst Kept Secret to
Success
Article marketing means writing interesting articles related to your niche,
and then submitting them to article directories to generate links back to
your website. The links to your website will help boost your search engine
rankings, and if the article is interesting enough, will help bring traffic to
your site.
It’s a simple, powerful, and best of all, free way to generate interest in
your website and the product or service you have to offer. When you
submit your article to one of these directories, you are giving people
permission to use your article as content for your site—with one
condition—they won’t change the link to your website. So, this is a onetwo
punch. You’ll have a link to your website on the article directory itself,
and you’ll also get a link each time someone chooses your article as
content on their own website.
Want to try this for yourself? Here’s a step-by-step process to help you
get started.
Think About Your Article Topics First
You will need to have fresh, new, content if you want the article
directories to accept your articles. It is okay to use private label rights
(PLR) material, but you must re-write it or add more material to it. If
you’re tempted to use it as-is, remember there are plenty of other people
who have had the same idea—with the same directory.
The nature of PLR means that hundreds, possibly thousands of people are
using the same PLR articles you have, so you’ll have to make some
changes to make yourself different from the rest of them.
If you have a specific niche you want to promote, pick a topic related to
that particular niche that would interest your readers and write 300-700
words on that particular subject.
If there is a certain niche you’re looking to promote, choose a topic
related to the niche that you know readers would find interesting. Write
anywhere from 300 to 700 words on the subject.
For instance, if web design is your passion, your topics could be:
• Color Theory: What Your Color Scheme Says About Your
Company
• Designing for Usability: Make it Easy for Your Visitors
• Top 10 WordPress Plugins for X
• Top 10 Free WordPress Themes
• Top 10 Premium WordPress Themes
Make a list of everything you know about your passion, and you’ll have
plenty of topic ideas for your articles. Try to have a little fun with your
topics.
Think about what you are selling online, whether it is memberships,
software, or e-books, and the benefits of purchasing the products you
have to offer. Then, turn each of those benefits into an article to send you
targeted traffic.
For instance, let’s say you’ve made a business of e-books about how to
solve various problems. You can write articles about how to solve those
problems, providing just enough information to keep your readers
interested and wanting to know more. In the resource box for that article,
you can include a link to the full book on the issue.
